In today’s digital world, your church's livestream is often the front door for visitors, especially since the pandemic has made online services more prevalent. In this episode of The Overflow Worship Podcast, host Andrea Olson sits down with John Dirks, founder of The Livestream Mix Co. (thelivestreammixco.com), to discuss the essential role of a quality livestream and how churches can create an impactful online experience.
John and his team help churches across the U.S. improve their livestream audio and production to provide an authentic and high-quality experience. As John explains, “We want our livestream to sound clearer because the people who are watching online deserve that kind of experience.” Here’s how The Livestream Mix Co. can help your church and why investing in production quality is an important aspect of ministry today.
John Dirks founded The Livestream Mix Co. to meet the growing need for high-quality church livestreams. With his extensive background in audio engineering and music production, John began receiving requests from churches to improve their livestream audio. Over time, this grew into a full-fledged service, helping churches create professional livestream mixes using templates and hands-on coaching.
John explains the main problem many churches face, “Most of the time, the problem is it doesn’t sound good enough, and they don’t have the staff or volunteers to keep it sounding good consistently.” His solution? A customized approach based on the church’s needs, either mixing the livestream directly or providing a user-friendly template that volunteers can use to produce high-quality results.
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When churches reach out to The Livestream Mix Co., John and his team begin by identifying the problem areas. Whether the livestream audio lacks clarity, consistency, or professional quality, the team works to pinpoint the main issues and provide solutions tailored to the church’s size and skill level.
Churches are given two main options:
Most churches opt for templates, allowing volunteers to manage the livestream with ease. As John explains, “We provide a package with training and templates that they can plug into their system, whether it’s a console or a computer.” This empowers the church to maintain control over the livestream without needing a full-time professional audio engineer.
After setting up the template, churches can continue to refine their livestream. The template can be used both for live scenarios and post-editing, making it a versatile tool. “It can be as simple or as complex as you want it to be,” says John. Whether the goal is a basic audio enhancement or advanced post-production, the template can be customized to fit the church’s needs.
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A common concern in many churches is balancing production quality with maintaining a focus on worship rather than entertainment. This topic, especially relevant in smaller congregations, is something John has encountered often. However, he believes that excellence in production doesn’t distract from worship; instead, it enhances the worship experience when done with the right heart.
John shares, “It’s not about making the service ‘showy.’ It’s about using the skills we have to give God the best, and ensure that the livestream accurately represents the in-person experience.” Whether it’s achieving clear audio or providing an immersive visual experience, the goal is always to help people encounter God, whether they’re attending in person or online.
As John mentions, many people watch a church’s livestream as a way to “preview” the church before attending in person. This makes the livestream a vital part of your church’s outreach and ministry strategy. It’s important to ensure that what viewers see and hear online is a true reflection of what they’ll experience in person.
“If they care about their online stream, then they definitely care about their in-person service,” says John. Ensuring that your livestream is high-quality shows that your church values every aspect of the worship experience, from the sanctuary to the screen.
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John emphasizes the importance of context when upgrading your livestream. Not every church needs a stadium-sized production, and the production value of the livestream should reflect the church’s actual environment. The goal is to ensure that your livestream feels authentic to your congregation’s size, style, and mission.
For smaller churches, keeping the livestream simple and reflective of the worship experience in the room is key. For larger congregations, investing in high-quality audio and video might be necessary to match the production level in the auditorium.
When approaching leadership about upgrading the livestream, John suggests presenting a strong reason for making the change. Whether it’s improving the worship experience for those watching online or ensuring the livestream aligns with the mission of the church, having a clear rationale will make these conversations easier. John advises, “Have a spiritual reason for why you want to make the change. It should always come back to serving people and glorifying God.”
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As more people engage with churches online, the quality of your livestream matters more than ever. With the help of The Livestream Mix Co., your church can create an authentic, high-quality livestream experience that reflects your heart for worship and ministry. By investing in your church’s livestream quality, you ensure that both your online and in-person experiences are welcoming, engaging, and centered on worship.
To learn more, visit The Livestream Mix Co. at www.thelivestreammixco.com or follow them on Instagram and TikTok @thelivestreammixco. Contact the today for more information!
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